MARCH 08, 2019 | BY A & S Property
What do renters really want?
Whether you are looking to add to your portfolio by acquiring a new property or preparing to re-let any of your existing properties, it is important to understand what tenants are looking for when searching for a new home.
Different tenants understandably have different needs, but new research by Zoopla has attempted to establish some common factors that appeal to tenants of all kinds.
The research found that parking is the number one requirement for renters, while pet-friendly rentals are growing in popularity, with the search term ‘pets’ ranking as the third most popular across Great Britain on the firm’s multiple property-related websites.
Zoopla analysed search data from its keyword property search tool to reveal the nation’s most sought-after features of a rental home, and aside from ‘parking’, it was noted that ‘garage’ and ‘furnished’ also ranked highly.
The findings come at a time when the average motorist in the UK spends 91 hours every year looking for parking spaces according to research by the British Parking Association (BPA).
Rental homes that allow pets are also in high demand across the nation, with the search term ‘pets’ featuring in the top three most searched property features in every region across Great Britain.
Annabel Dixon, spokesperson for Zoopla, comments: “Parking and garages were a consistent requirement for tenants across the nation. While this may not be the most exciting feature of a home, our research clearly shows that landlords can make their properties much more attractive by creating or enhancing existing parking. Whether they re-landscape their garden to include a driveway or apply to drop the kerb outside their house, these changes could pay dividends.”
Top 10 key word searches across Great Britain
Source: Zoopla, March 2019
On a regional level, renters in London have commonly searched for ‘gym’ and ‘ensuite’, yet these terms did not appear in the top requirements for renters in any other region across Great Britain.
Meanwhile, tenants in Scotland have arguably less demanding requirements, with ‘dishwasher’ making it into the top 10 for the country.
In the North East and South West, home hunters are after countryside dwellings, with ‘rural’ and ‘cottage’ featuring on tenants’ lists of priorities in these regions. Whilst renters in the North West of England clearly enjoy the great outdoors, with ‘garden’ and ‘balcony’ featuring in the top 10 list for tenants.
Top 10 key word searches across all regions
Zoopla also analysed viewings data to reveal the most viewed property types across the nation. Unsurprisingly, three-bedroom houses are the most frequently viewed properties on Zoopla; this was the case for every region except for the Capital where two-bedroom flats pipped the three-bedroom house to the post
Source: Zoopla, March 2019
Dixon added: “From gyms to balconies, right through to dishwashers, it is fascinating to see how the requirements of renters differ across all regions of Great Britain. With Londoners paying a premium in rent, it makes sense that these tenants are focused on high quality amenities and luxury features; whilst renters in more rural locations are looking for properties that make the most of their countryside setting.
“Three-bedroom houses have come up trumps in our ranking of the most viewed properties by house hunters. These homes appeal to a wide range of buyers and tenants, including young families who are looking for space to grow as well as downsizers who want a more manageable space that can still accommodate visitors.”
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